Building a Scalable Brand Identity for In-App Chat

    • Led brand identity design, including logo, graphic assets, and brand guidelines

    • Established a scalable visual system for a B2B SaaS product

    • Collaborated on aligning SaaS landing page wireframes and layout structure with the overall brand direction

  • 1 Product Designer & Branding Lead, 2 Product Designers, 1 Engineer, 1 Project Manager

  • 2020 – 2021

Overview

TalkPlus is a fast-growing B2B SaaS chat platform that enables real-time communication through APIs and SDKs. A scalable brand identity was designed to support trust and long-term growth as the platform expanded across industries.

• 1M+ users within 6 months of launch

• API & SDK–based B2B SaaS platform

• Used across mobile, gaming, and enterprise at scale

Design Direction

The identity focuses on clarity, reliability, and scalability, using a speech bubble and plus symbol to represent seamless communication and growth.

Outcome

The brand system established a consistent visual language across product, marketing, and sales, positioning TalkPlus as a reliable B2B SaaS solution ready for global expansion.