Hyeona Lee, a Product Designer based in New York (4+ yrs). Bridging product design and branding with clarity

Currently designing @ Eleven Plus

SVA MFA IxD · SCAD BFA GD

Designing the Newsletter Subscription Experience

Media & Publishing, Nonprofit, Think Tank, Web, Mobile

Building a Scalable Brand Identity for In-App Chat

IT Services & Software, B2B SaaS, Branding, Web

Optimizing Workflows for a Business Productivity Suite

IT Services & Consulting, B2B SaaS, Dashboard, Branding

(Coming soon) Designing a Sports Fan Engagement Platform

Community, B2C, Gamification, Web, Mobile, Branding

Education

  • MFA Interaction Design | 2023-2025

  • BFA Graphic Design | 2014-2018

Experience

  • Product Designer | 2025-Present

  • Product Design Intern | 2024-2024

  • UX/UI & Brand Designer | 2020-2021

  • Graphic Design Intern | 2019-2019

  • Graphic Design Intern | 2019-2019

  • Graphic Design Intern | 2018-2018