Internship at CFR: Enhancing User Engagement & Accessibility

UX isn’t just for end users

This project taught me that UX can also improve internal workflows. By collaborating with developers to automate the content process, I learned how design decisions can support not just the user experience, but also the efficiency of cross-functional teams like editors.

Small decisions, big impact

What seems like a small detail such as the placement of a CTA button, can significantly affect the user journey. Maintaining consistency across devices helped reduce confusion and naturally guide users toward the intended action (like subscribing). Using real user data (such as device traffic ratio) to inform design decisions reinforced the importance of a data-driven approach.

Sustainable design over novelty

Rather than building entirely new UI components, I worked within existing systems and design guidelines. This choice wasn't just about efficiency, it minimized development effort and complexity, making the solution easier to implement and maintain. I realized that good design isn’t always about reinventing, but often about finding the most effective and sustainable path within real-world constraints.