TALKPLUS: Designing a Brand Identity for
In-app Chat
1 Branding, 2 UX/UI, 1 Engineer, 1 Project Manager
Overview
TalkPlus is a B2B platform that helps businesses easily add real-time chat to their websites and apps. As the company prepared for launch, they needed a brand identity that could show easy communication, trust, and scalability.
I created a full brand system, including the logo, colors, typography, and guidelines, to clearly express these core values.
Design Direction
The logo combines a speech bubble and a plus symbol to represent smooth communication and growth. Blue was used to show trust and stability, while green stands for innovation and expansion. The overall system supports TalkPlus’s key ideas: Unlimited Scalability and Seamless Communication.
Outcome
The branding helped TalkPlus launch with a strong and consistent visual identity. It supports clear communication across marketing, product, and sales, and can grow with the platform over time.
